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What is an influencer?

What is an influencer?

With the emergence of social media, there is renewed interest in studying opinion leaders and influential individuals.

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Marketing

Marketers, advertisers and statisticians Marketers, advertisers and statisticians

What’s the connection between marketers, advertisers and statisticians? In today’s world, there’s a clear link between marketers and advertisers. But what if I told you that, in the near future, the statistician may become the marketer’s best friend? Currently, when…

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Brands

I’m a business designer I’m a business designer

It’s been so long since the last day I published my thoughts on a subject related to my professional life. I should probably use Medium instead of my WordPress platform. Yep, that long…

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Mobile

Geolocation and mobile marketing Geolocation and mobile marketing

According to Skyhook Wireless, a Boston firm that offers Wi-Fi location services, more than 300 iPhone apps use geolocation, out of the estimated 4,000 applications on the market. 

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