Brands

Is your brand current and consistent?

Companies need to understand how to adapt to digital culture without affecting their brand’s positioning.

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I’m a business designer I’m a business designer

It’s been so long since the last day I published my thoughts on a subject related to my professional life. I should probably use Medium instead of my WordPress platform. Yep, that long…

How to Build a Brand Community How to Build a Brand Community

What if your boss suggested building a virtual community to promote your company? Would you know what factors to consider to ensure the initiative’s success?