Is your mobile product aligned with your marketing strategy?

If you don’t have a well-planned marketing strategy, creating a mobile presence may not generate any returns on investment – or worse, it could even damage your company’s reputation.

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Geolocation and mobile marketing Geolocation and mobile marketing

According to Skyhook Wireless, a Boston firm that offers Wi-Fi location services, more than 300 iPhone apps use geolocation, out of the estimated 4,000 applications on the market.