Julie Lemonde is a marketing consultant who works with companies from various different industries. She earned a master’s degree in marketing, focussing on how to build brand loyalty on social networks. She also created and teaches a new course, “Social Media & Mobile Marketing,” to 60 students in the Bachelor of Business Administration program at HEC Montréal, one of Canada’s leading business schools.
Julie previously worked at Transcontinental in their Digital Media department, where she implemented a consumer engagement strategy using database marketing tactics. Her experience then led her to TAXI Canada, where she worked as a digital strategist for clients such as Microsoft Canada, Reitmans, Bombardier and TELUS.